Cadbury to launch healthier Dairy Milk bar
Cadbury is set to launch a new, healthier version of their famous Dairy Milk chocolate bar.
The new version will have 30% less sugar than the original, but the company insists it tastes just as good.
According to The Guardian, the lower sugar version took a team of 20 scientists, nutritionist and chocolatiers almost two years to perfect.
Surprisingly, the recipe doesnt rely on artificial sweeteners, colours or preservatives to take the place of some of the sugar, but instead uses more fibre.
The company plans to sell the new bar alongside the trusty old one.
Weve tested this with hundreds of consumers and they love it, says Glenn Caton, president of Northern Europe of Mondelēz International, the US company that bought Cadbury in 2010.
He would say that though.
Its very tricky to reformulate chocolate because its just cocoa, sugar and milk and if you take one thing out, it changes the structure, says Caton.
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Weve used fibre as an alternative to some of the sugar and found it doesnt have a negative impact on the taste or structure.
Caton reckons he can barely taste the difference between the two bars but well be the judge of that – although having said that, if the bar does taste slightly less sweet, it may be good news for people who dont like the super sugary taste of mainstream milk chocolate.
The bar will be available from next year.
More: Food
Las year, Public Health England (PHE) told the food industry to reduce sugar levels by a fifth by 2020, or make unhealthy products smaller.
The sugar tax came into force back in April, meaning drinks with added sugar went up in price, depending on the amount of extra sugar.
The tax was brought in by the Conservatives in a big to balance out the impact of obesity on the NHS.
Earlier this year, Mondelez posted a job ad for chocolate testers to work at its Reading office.
Perhaps the successful applicants have been tasting this new Dairy Milk?
Spill the (cocoa) beans, would ya?
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