When it comes to the war on plastic and waste, Morrisons is way in the lead.
The supermarket has started replacing plastic bags with paper ones for fruit and veg, its offering coupons for shoppers who bring back their plastic bottles, and its also rewarding people who bring their own tupperwear to take home meat and fish.
And now, Morrisons has taken the plastic off most of its cucumbers, as part of an ongoing plastic reduction programme.
The move is set to prevent 16 million plastic sleeves from being used every year.
Cucumbers have sold in plastic in recent years in a bid to extend their lives in the fridge – preventing any dehydration.
But Morrisons believe that their cucumbers will be enough shelf life for customers if the fruits are transported very quickly from farm to store.
Half cucumbers will still come dressed in plastic because their shelf life would be dramatically reduced if packaging was removed.
Richard Hatherly, Senior Buying Manager for Salads at Morrisons says: Weve listened to customers concerns and we are doing what we can to remove plastic packaging. While plastic can serve a purpose we believe this move will remove it from the environment without leading to food waste.