If you’re already planning your strategic snatching of all the best chocolates from the tins of Quality Street and Celebrations, you may need to change your game plan – it turns out the Ferrero Rocher will go the quickest.
A new survey of 1,000 Baxendale, as well as an analysis of annual sales and food manufacturers’ research on products, has found that the most popular festive sweet in the UK is the Ferrero Rocher, which beat out After Eights and Quality Street for the honour.
The survey was carried out by Andy Baxendale, an advanced food manufacture scientist known as the sweet consultant.
‘Everyone develops a sweet tooth at Christmas and for some people the festive period just isn’t the same without certain chocolates and sweets, some of which they will have enjoyed each year since they were children,’ he explains.
The UK's most popular festive sweets:
- Ferrero Rocher
- After Eights
- Candy canes
- Edible tree decorations/advent calendar treats
- Quality Street
- Sugared almonds
- Orange and lemon jelly slices
- Coffee creams
- Terry’s Chocolate Orange
‘Everyone will have their own favourites and ones they hate, so choosing which sweets and chocolates to buy is a very important task in the run up to Christmas, as failure to get it right can be the cause of heated family arguments.
‘With Ferrero Richer sales have risen approximately 17% each year and in the UK sell around 130 million – and that’s enough for two each for every member of the UK population.
‘You know it’s Christmas when these are handed out – Individually wrapped, each one is like a little gift. If it’s good enough for the Ambassador then it’s good enough for everyone else.’
‘After Eights are still a firm family favourite and one is never enough whilst sales of candy canes have risen by about 5% year on year. But I don’t think the Quality Street is now nowhere near as good.’
Frankly, we are a little shocked by the survey’s results.
Candy canes – AKA sticks of minty sugar – above both Quality Street and a Terry’s Chocolate Orange? Sugared almonds above a box of Celebrations?
We’re not sure which 1,000 customers they analysed, but we don’t trust ’em.