As shoppers prepare for Christmas and New Year, thousands of fizz fans across the country will cram their trolleys with enough Prosecco to fill an Olympic-sized pool.
People even queued from 7am back in the summer when discount supermarket Lidl offered six bottles for £20.
The nation is well and truly gripped with Prosecco mania, but I can’t be the only one that thinks it is ridiculously overrated and, if anything, tastes rather unpleasant.
If it was just confined to the dinner table I could just about stomach it, but it’s the irritating Prosecco-themed gifts that really make me fizz with rage.
Take a look in any store on your local high street and you are guaranteed to see clothing, gifts and even beauty products plastered with slogans so basic even Joey Essex could do a better job.
Here are just a few examples I found while doing a quick internet search of ‘Prosecco gifts’:
A tote bag: “Oh no, have I bought Prosecco instead of bread?”
A mug: “I hate running, but I love Prosecco”
A Christmas hat: “Prosecc–ho-ho”
You can now even buy Prosecco Advent calendars – it has all gone too far.
If I see the phrase ‘Merry Fizzmass’ one more time I will throw a bigger strop than Gemma Collins with frazzled hair.
Despite the drink tasting as dull as dishwater, the popularity of Prosecco continues to grow with an extra 12.8 million litres of sparkling wine guzzled this year compared to 2016.
People seem to have bought into the hype of the fizzy alcohol and pretend it’s their favourite drink, just because it’s the done thing to do.
Champagne used to be the reserve of special occasions, but now the cheaper alternative has made drinking sparkling stuff a much more regular activity and has taken away its spark.
The UK is in the grip of a Prosecco pandemic and it needs to be stopped.