Food brand creates green hummus using edamamae, not chickpeas and people accuse it of gentrification
Epicurious, a digital home cooking brand which is part of Conde Nast, creates quick video guides to teach people how to make snacks and treats.
Usually, the American websites videos are applauded on social media where it has almost three million followers on Twitter but recently it got a middle eastern dish a bit wrong.
They created a dip with miso and scallions but called it a green hummus, which means chickpeas in Arabic, but they failed to include any chickpeas.
Users called Epicurious out on Twitter saying they had gentrified a traditional food.
Hummus means chickpea in Arabic. Hummus is a blend of chickpeas., wrote one user on Twitter. This isnt hummus. Adding olive oil to edamame does not make it hummus. This is a sad little dip. See what happens when you gentrify for the sake of wanting to sound cultured and cool. You look stupid.
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You cant just smush things and call it hummus. Im not eating potato hummus with roast pork and a little apple hummus on the side. Have a long, hard look at yourselves, implored another.
Hi. Hummus means chickpea in Arabic. Hummus is a blend of chickpeas. This isnt hummus. Adding olive oil to edamame does not make it hummus. This is a sad lil dip. See what happens when you gentrify for the sake of wanting to sound cultured & cool. You look stupid @epicurious https://t.co/3jFHtgN91n
— Zee (@zeenasser_) January 5, 2019
Followers on Epicuriouss Twitter page replied to the post with jokes and gifs to question how theyd gotten the simple dish wrong.
One person suggested that the edamame dip was closer to guacamole than a hummus, but that was quickly thwarted by another user.
More: Twitter
Guacamole comes from the Nahuatl word for “avocado sauce” (auacamulli), so thats the same problem in another direction, they explained.
Others tried to make non-food related analogies, with one writing: Lets play football but lets make the ball spherical and try to throw it into a basket. Oh and no tackling.
How to make hummus
According to website The Mediterranean Dish, there are four main ingredients that make hummus: chickpeas, tahini (sesame paste), lemon juice, and a little fresh garlic.
If you can, use dry chickpeas (they will require soaking overnight, then cooking for two hours or so). Canned chickpeas will also work. Remove the chickpeas skins.
Add ice cubes. Blend the mixture for four to five minutes, add some hot water.
Voila, you have a protein-packed delicious snack.
And if you want to know how to pronounce the word, in the Levant where it originates, its pronounced hoom-uhs, not hum-miss as most of us have been saying. As for spelling, it also varies between hummus, houmus, hummous.
Weve contacted Epicurious for a comment on the post and will update the article once they reply.
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