Beauty & Fashion

Shopper calls out PrettyLittleThing for selling a bikini that turns see-through in water

Emily wasnt pleased to buy a bikini she couldnt actually swim in (Picture: Deadline News)

When you buy some swimwear, you expect to be able to swim in it.

So when Emily Charlton-Smith bought a bikini from PrettyLittleThing, she was pretty shocked to find that it went completely see-through when wet – something she found out too late, while at a pool on holiday in Spain.

The 25-year-old took to Instagram to complain to the brand, but was even more puzzled when a customer service adviser asked her to send a video of herself wearing the bikini to show its transparency.

Emily, from Clapham, was left red-faced and scrambling for cover after her £17 bikini became completely translucent in water.

Screenshots of her conversation with PrettyLittleThing show an adviser, Nowman, asking Emily for the proof of the incident. The message reads:
Can you send us video of this so we can see how thin this item has become?

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Emily responds: As in a video of it going see-through when I wear it?

A MORTIFIED shopper has mocked Pretty Little Thing's "comical and outrageous" response to her complaint that one of their bikinis turns transparent in water. Emily Charlton-Smith, from Clapham, London was left red-faced after her ?17 bikini became completely translucent in water. Emily had worn the bikini to the pool yesterday [Thursday] while on holiday in Spain, but was left scrambling for cover when it turned see completely through in the water. The 25-year-old took to Instagram to complain to the company, but was left perplexed when a customer service adviser asked for her to send a video of her demonstrating the garment's transparency.of ?1,200.
She was even more puzzled when asked to send a video of herself wearing the bikini (Picture: Deadline News)

An hour later, Nowman disappears from the conversation and a different customer adviser issues a sincere apology for the blunder, writing: Im so sorry, that was advised wrong, can you send us a photo of your hand under the bikini to show how see through it is.

Eventually Emily is told that the bikini is for poolside posing only… so youre not supposed to actually swim in it. Right.

In response to her complaints a PrettyLittleThing customer services adviser said: From the material it can be expected to happen, most of our bikinis we do advise for them to be worn for poolside posing based on this.

A MORTIFIED shopper has mocked Pretty Little Thing's "comical and outrageous" response to her complaint that one of their bikinis turns transparent in water. Emily Charlton-Smith, from Clapham, London was left red-faced after her ?17 bikini became completely translucent in water. Emily had worn the bikini to the pool yesterday [Thursday] while on holiday in Spain, but was left scrambling for cover when it turned see completely through in the water. The 25-year-old took to Instagram to complain to the company, but was left perplexed when a customer service adviser asked for her to send a video of her demonstrating the garment's transparency.of ?1,200.
The bikini went see-through when in water (Picture: Deadline News)

Emily took to Instagram to share the exchange with her followers with the caption: Im not sure whats worse @PrettyLittleThings Nowman asking me for a video in my see-through bikini or the customer service team telling me bikinis are for poolside posing only.

Ill save you the nude porno video (soz Nowman) but this is what were working with.

Thankfully Emily isnt too annoyed about her experience.

She said: You have to laugh that they asked for a video initially, I think that would have sent most people over the edge, but I let it play out as Ive worked in retail and try to be helpful.

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