National Prosecco Day is a time to remind ourselves that, sometimes, the cheaper alternatives in life really are better.
Give us the well-proportioned elegance of a Big Mac over an awkward gourmet burger that doesnt even fit in your mouth.
Give us a night of ribald banter and £2.50 pints at a Wetherspoons over the stiff formality of a Mayfair private members club.
Give us the Grand Bazaar-esque wonders of the middle aisle at Aldi over the dreary, pedestrian reality of a Tesco Express. And yes, by God, give us prosecco over champagne!
Prosecco become hugely popular in the UK in the post-crash, austerity years. It became a cliche to say that the reason everyone was drinking it was simply because they were too broke for champagne.
While theres probably a kernel of truth to this, prosecco is also just very nice – not to mention being far more drinkable and lighter than champagne.
Nowadays, prosecco has all but achieved supremacy in British culture, rivaled only by gin as the beverage most likely to be referenced on a quirky tea-towel owned by your mum.
In fact, last year the UK consumed more of it than any other country worldwide . If youre a fan of prosecco, which statistically you probably are, youll be happy to hear there are a whole host of deals happening today: here are some of the best.
Italian restaurant Zizzi is offering customers either a free glasses of prosecco or a prosecco-flavoured Panna Cotta desert, which sounds delicious. All you need to do is go to the Zizzi website, download a code and present it to their waiter.
Zizzis head of marketing Rachel Hendry, has some enthusiastic words about the bubbly treat.
National Prosecco Day is a brilliant reminder to toast the final days of summer, she says.
Its undoubtedly the best national day of the year. At Zizzi we love any excuse to celebrate, so were delighted to be helping our customers to toast the everyday wins with a glass of fizz or dessert.
The weather has been feeling distinctly autumnal lately which, really, is all the more excuse to make the most out of the dying embers of summer – with a glass of free prosecco.
Free Aperol Spritz
Possibly the greatest contribution that prosecco has made to the world is the key role it plays in the Aperol Spritz – that most basic, yet most delicious of drinks. The good news is that Aperol has partnered with 30 bars across the country to hand out free Spritzs.
The catch is that you have to wear an item of orange clothing but, according to a spokesperson for the brand, this could be a hat, jewellery, sunglasses or even socks – so theres no need to turn up in an Orange is the New Black jumpsuit.
Back to Italian restaurant chains, Bella Italia are also offering a free glass of prosecco.
This one is even simpler than Zizzi: instead of downloading a code, you just need to say #nationalproseccoday to your waiter. Its unclear whether you need to pronounce the hashtag.