Whether it’s with lattes served in a hollowed-out carrot or kitschy furniture and nostalgic decor, hipster cafes and restaurants certainly know how to draw a crowd.
One London restaurant managed to attract and annoy customers with its bizarre way of showing the price of its food and liquor: in the form of different times of the day on a 24-hour clock.
Sophie Gadd, however, wasn’t impressed with the gimmick.
Though not naming the restaurant understood to be Rail House Cafe, she tweeted: ‘Consistently amazed with the many ways trendy restaurants avoid writing prices e.g. £9.50 WE KNOW IT IS MONEY, WE ARE NOT FOOLS’.
It isn’t known whether the menu tweeted by Sophie is the Victoria eatery, which has cafes in Fitzrovia and Bermondsey, but it has a similar menu.
The tweet racked up more than 200 likes, with people mocking the restaurant and some claiming it was a ploy to distract customers from the expensive prices of the food and drinks served.
One comment read: ‘It’s to distract you from the fact they are charging 12 quid for some pasta and cheese’ while another said: ‘How do they sleep at night?’.
But most laughed at the format saying: ‘Must be confusing to Americans is it AM or PM, ‘When it says “shallot rings” does the shallot ring at 0600 or 1200?’, and ‘”Cheque please” *gives in clock set to 3am*’
One user joked: ‘Linda cancel my plans i have sourdough roll at 02:50’. Another chimed in saying: ‘That just looks like the time of day that they serve the food. I for one am pleased mac and cheese has two time-slots’.
The trendy restaurant describes its menu as having ‘healthy choices for every day and twists on naughty comforts’ on its website.
A spokesperson for the eatery told Metro.co.uk: ‘The prices are presented to resemble train timetables, being “Rail House Café”, close to Victoria station.
‘It’s just a bit of fun and the restaurant certainly don’t think it has tricked anybody. Apologies if it has upset anyone.’
Although unpopular, it might just catch on. Who knows what other hipster trends we’ll be seeing this year.