Treasure Beach, Jamaica: life beyond Jakes
Jamaica’s coolest hotel was once the only stay in the village, but its success has led to Treasure Beach becoming a destination, with new stylish cottages popping up, says Decca Aitkenhead
Treasure Beach first appeared on the Jamaican tourist map almost 25 years ago, with the opening of a hotel called Jakes. The then obscure fishing village on the island’s south-east coast quickly acquired a following among travellers drawn to adjectives like “barefoot”, “boho”, and “off-the-beaten-track”, and the rare blend of boutique chic and authentic Jamaica found at the hotel.
