Missguided is partnering with Love Island to style all the islanders for big nights
We only have a week or so left before our lives are taken over, yet again, by Love Island.
Gasping at surprise entries (into the villa. Get your mind out of the gutter), predicting who will end up together, and trying to work out whos being real and whos just mugging everyone off. Its great fun.
One underrated bit of the Love Island love-fest is the fashion.
The girls on the show always have top-notch swimwear and sexed up dresses, making us head to Google the second we spot em so we can steal the same look for our holiday.
Now, that process of spotting and shopping will be a little easier, as Missguided has announced theyre partnering with Love Island to style all the islanders.
The brand will be giving the daters daily outfits to last them through their time in the villa as a form of product placement, handing over bits from Missguided casual, summer, festival, and out-out product lines.
That doesnt mean youll only see the islanders in Missguided, mind you. Theyre allowed to wear their own clothes, obviously.
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But for any key events (think big party nights, recouplings, and so on), all the women will be wearing Missguided, while all the men will wear Mennace, a menswear label from Missguided founder Nitin Passi.
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As well as dressing the islanders, the fashion label will also be hanging around on the Love Island app. Therell be a fashion page allowing you to directly shop what islanders are wearing, with exclusive access to their daily fashion picks.
So, essentially, if you struggle to stop yourself spending a load of money filling up your online shopping trolley, you may want to avoid watching Love Island. The temptation will be unbearable the second you see your favourite islander rocking an excellent LBD, and the ease of buying will make it impossible to resist. Help.
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