Taking the story of a famous whisky to the world
A new short film looking at the heritage of a famous Scotch whisky has been released.
Diageo has released the film online, examining the heritage and making of Johnnie Walker,
Scotch: From Scotland To The World takes viewers to the places where Johnnie Walker is made and introduces them to the talented people who make it.
For two centuries Johnnie Walker has been made by craftsmen and craftswomen, creating a distinct, centuries-old blend.
The brand was established by John Walker, a grocer, in 1820. By 1920 Johnnie Walker was in 120 countries – taking blended Scotch whisky from the four corners of Scotland to the four corners of the world.
Today this quality and authenticity is maintained by a small team of 12 expert blenders whose skill, dedication and knowledge of whisky goes into every single blend of Johnnie Walker.
Dominic Redfearn, global brand and communications director at Diageo said: We produce some of the best grain and malt whiskies from our 29 distilleries across the length and breadth of Scotland.
Johnnie Walker is at the heart of our business and in producing this film, we want viewers to hear from the heroes of our business, as they reveal how they make the worlds favourite whisky.
Two of the people featured in the film are Emma Walker, a member of Diageos whisky specialist team, who ensures the consistent quality of Johnnie Walker and works on new innovative blends, and Alan McGee who works closely in the distillation process of Caol Ila, on the North Eastern coast of Islay.
Blender Emma Walker said: Theres nearly 200 years of heritage, history and the craft of blending that we are now responsible for. It comes from across the four corners, its intrinsically linked with the people and the places where its made and to see that all come together in the blend and then that to be shipped all round the world and enjoyed.
Alan McGee, distiller at Coal Ila added: We take great pride in our place, in the whole history associated with Scotch whisky and more so with Johnnie Walker. It really goes to the whole core of who we are and what were all about.
Earlier this year, Diageo announced a £150million investment to transform Scotch whisky visitor experiences.
The centre-piece of the investment will be a new state-of-the-art Johnnie Walker immersive visitor experience based in Edinburgh. Four distilleries, Glenkinchie, Cardhu, Caol Ila and Clynelish, will be linked directly to the Johnnie Walker venue in Edinburgh, creating a unique Johnnie Walker tour of Scotland.
The post Taking the story of a famous whisky to the world appeared first on Scottish Field.
