You can now buy shell-less Skittles in Asda
Sugar fanatics, rejoice: Shell-less Skittles have arrived in the UK.
Skittles Chewies are sending people into meltdown – with people on Instagram sharing images of the new sweets, along with seriously excited captions.
So, what exactly are Skittles Chewies?
Well, theyre Skittles without the shell – a gummier, less crunchy version of the popular fruity sweet.
Oh, and they come in all new flavours too – including orange, lemon, lime, blackcurrant and strawberry.
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According to BetterRetailing, the flavours are less intense, and the texture is lighter than the original Skittles.
Theyll be available in both single and sharing bags.
Dan Newell, fruity confectionery portfolio director (what a job title) at Mars Wrigley Confectionery, said: Having undertaken extensive research, we found that retailers and consumers alike were looking for something with an alternative texture that still retained the fruity flavours of our much-loved brands.
As such, the launch represents a huge sales opportunity for retailers to keep up-to-date with the latest trends in the fruit confectionery category.
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Thats PR-speak for people like trying new things, so weve released a weird version of a sweet we know people usually like.
Alongside the Skittles Chewies, Mars has also some released some miniature Starbursts.
The smaller versions of the sweets come unwrapped for easier consumption, and have already been proving pretty popular.
So far, sharing size bags of the shell-less Skittles and the Starbursts have been found in Asda – so get over there ASAP if you want to get your hands on some.
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