Hungry fans endure 18-hour-long queue for Jollibees first UK opening
Incredible, just how far some people will go in the name of fandom.
Jollibee has long been described as the Asian KFC – one of the most enduringly popular fast food franchises in the world.
Perhaps thats understating things slightly, with hundreds of die-hard fans queuing throughout the night to witness the opening of the brands first UK store in Earls Court.
Some of the most committed people waited up to 18 hours for the privilege of being among the first in the door.
The super-brand has since declared it National Chickenjoy Day, in self-homage. The name comes straight from the signature dish: a piece of of fried chicken with a side of spaghetti, smothered in tomato sauce, and topped with hot dog slices and ground beef, which can be picked up for £4.99 a portion.
Its not their only calling card, though.
Also on the menu in Britain is the Chickenjoy Bucket – comprised of six or eight pieces of fried chicken and a Double Yumburger, as well as fries, sweetcorn and ice cream. The dish itself is a special UK exclusive.
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To celebrate, Jollibee offered the first 100 customers free Chickenjoy meals to celebrate the big day. A treat thats set to be repeated on 20 October every year.
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Late US celebrity chef Anthony Bourdain was a confirmed admirer, describing it as the wackiest, jolliest place on earth.
Super fan Mars El Brogy grew up in the Philippines and has lived in the UK for the past two years.
Jollibees arrival is definitely on par with the level of happiness when I graduated, got my first job, got engaged, got married, had my kids, she said.
This is huge.
The opening adds to Jollibees global presence of over 1,300 restaurants worldwide, with the London restaurant its second in Europe, following a launch in Milan earlier this year.
An event which attracted equally frenzied crowds.
Its not just hyped up comfort food though, with a pledge also made to offer support to Family Action, a London-based charity which aims to tackle complex, structural familial issues in the UK.
Good causes and good grub.
With the intense popularity of Jollibee, other fast food brands should watch their backs.
Check it out for yourself – the shop is open between 7am to 11pm, seven days a week.
Just leave yourself plenty of time for the queues (and maybe bring a snack along).
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