ASOS praised for keeping it real with unretouched photos

The main downside to shopping online is not being able to try before you buy, and this problem is particularly annoying when models arent that representative.

ASOS have been one of the brands putting the spotlight on all sorts of bodies recently, and are garnering praise as a result.

Its not just that theyre showcasing a wider range of sizes either, but that theyre not retouching the so-called imperfections that we all have – whether its stretch marks, veins, rolls, or differences in pigmentation.

One Twitter user posted some screenshots of models for the clothing company, thanking them for keeping it real by staying away from the Photoshop.

In the photos, the women look amazing, but arent altered to the point where its impossible for customers to get an idea of how the clothes might look on themselves.

thank you for keeping it real @ASOS pic.twitter.com/P7KUBpv4QQ

— ???? ????? (@badgaldegu) May 27, 2019

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Its not the first time the retailer have had similar comments after a bikini photo-shoot showing different angles (albeit with a very slim, white model) went viral.

They were also commended for starting a line of clothing thats inclusive for disabled people, and another than fits those with larger breasts.

In general, the fashion industry has a long way to go before every body is represented, but its definitely a start.

Missguided and Boohoo have also left stretch marks on their models in the past, with social media full of thanks for finally showing more of what wed expect if we were down the pool or beach with our friends.

Heres some of the things people have commented:

Just want to take a moment to thank @asos for their continued commitment to showing their clothes on models of all shapes and skin tones, without removing the rolls, blemishes, and stretch marks that naturally occur on, you know, the cool human bodies that we all inhabit. pic.twitter.com/gMUOedv6zW

— Makenzie Peecook (@not_makenzie) June 4, 2018

Sometimes I'll go on the @ASOS lingerie website not even to buy anything, but just to bask in the magnificence of real, unretouched bodies like my own being celebrated and represented by a major brand. ASOS, you a real one for this. pic.twitter.cRead More – Source