Travelbag to open new stores alongside brand refresh

Travelbag is planning to open a new store in Baker Street this summer, as well as another new store in a yet to be decided location.

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Travelbag to open new stores alongside brand refresh this summer

New managing director Lesley Rollo also revealed the company, which will celebrate its 40th anniversary next year, will undergo a “brand refresh” in the summer.

“I think Travelbag has lost its way in recent years, but I wouldnt be here if I didnt think there was the chance to get a brand with such longevity back to where it should be,” she said.

Rollo stressed Travelbags commitment to the high street, emphasising the companys focus on both “online and offline sales”, with the company due to open the new Baker Street store mid-July, and said she was looking forward to deciding where else to open another store later this year.

Travelbag, which has eight stores, also recently opened branches in Chester and Winchester and Rollo said she hoped to open more next year.

Asked where these might be, Read More – Source

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