Sainsburys launches meat-free butchers

Sainsburys is launching a Meat-Free Butchers popup, just in time for World Meat Free Week.

The three-day popup will at first glance look no different than a traditional meat butchers – but the sausages hanging in the window will actually be vegan shroomdog sausages, and the mince will be made from pea protein.

The in-store butcher will be specially trained for plant-based cooking, sharing recipe advice and tips to help customers get involved in World Meat Free Week, which encourages people to try more plant-based foods.

The butchers will feature high quality fresh foods, and customers will get the chance to choose a cut of the best animal-free products, before the food is weighed and wrapped just like in a traditional store.

Customers will be able to get their hands on loads of vegan goodies, such as Sweet & Smoky BBQ Pulled Jackfruit, Cumberland Shroomdogs, Veggie Ribz and Moroccon Vegbabs – and theyll all be selling at a discounted price.

And in case you dont actually want to spend any money, and just want to go for the experience, there will be foods to try for free.

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The popup comes as Sainsburys has seen a 24% increase in customers searching for vegan products online, and a 65% increase in sales of plant-based products year-on-year – with sales having doubled in the last year compare to the previous year.

The popup will take place at the Sainsburys at 146 Bethnal Green Rd, London, on 21 – 23 June.

More: Vegan

Itll be open from 11am – 8pm on Friday, and 10am – 8pm on Saturday and Sunday.

Buyer for Sainsburys, James Hamilton said: Whilst were seeing a huge climb in sales of our plant-based foods, we know from conversations with customers that there is a sense of trepidation about cooking with them.

So, our Meat-Free Butchers has been launched to encourage people to get up close to the products, try what theyRead More – Source