Intrepid Group to merge EMEA and Americas divisions
Adventure specialist Intrepid Group is to merge its EMEA and Americas divisions as it looks for “significant” growth over the next five years.
The Australia-based group said that its operations in EMEA (Europe, Middle East and Africa) and the Americas had been “identified as key investment markets” and merging them would allow the company to “build its profile and presence and meet its strategic goals”.
Intrepids ambitious growth plans include becoming the first “billion dollar” adventure travel company by 2025.
The operators existing sales and marketing offices in London, Toronto and New York will remain in place, and will be managed by a restructured leadership team.
Michael Edwards, currently Intrepids chief growth officer, becomes managing director EMEA and the Americas, while Aaron Hocking, currently regional director for EMEA, takes on the role of commercial director for the merged region.
James Thornton, Intrepid Groups chief executive, said: “Both EMEA and the Americas have tremendous growth potential. This new structure will allow us to fuel that growth with purpose through collaboration, knowledge-sharing and innovation.
“Our 2025 strategy will see us become the global vertically-integrated leader in sustainable, experience-rich travel with revenues of $1 billion and with purpose embedded as a guiding principle.”
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