Forget the brioche bun – Lidl is launching a croissant roll hybrid called the Croll
Weve had the Cronut (croissant/muffin), the Cruffin (croissant/muffin) and the Croiffle (croissant/waffle) but now its the Croll (croisstant/roll)
The trend for croissant hybrids continues.
This time, budget supermarket Lidl has launched the Croll to get in on the croissant mashups.
The store claims that the Croll is a unique hybrid combining the delicious taste and texture of a croissant with the structural hold of a bread roll, making them easier to slice and fill with your choice of sweet or savoury filling.
The innovation launching in store this Thursday and it will cost just 49p.
Apparently the Croll means less mess, which is great for anyone who ends up with half the croissant down their top every time they have one.
Lidl suggests some interesting uses for the Croll – with a nod towards the roll part, they suggest serving them up at your BBQ for burgers.
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More: Food
More traditionally, they suggest filling with breakfast food to start your day, or if you want to keep it sweet, you can match one with strawberries and cream.
Richard Inglis, Head of Buying at Lidl said: This summer we want to help our shoppers get Big On BBQs, whilst remaining Lidl on price. The Croll is a deliciously versatile creation, which is sure to add the WOW factor to summer entertaining.
Earlier today, we brought you the news that the Croiffle is finally available in the UK.
