Cook to relaunch Airtours as dynamic package brand

Thomas Cook has relaunched Airtours as a dynamic package brand for short- and medium-haul holidays.

The move, which will see Airtours use hotels from Cooks “strategic bed bank partners”, comes into effect for Cooks agents from Thursday (26 June) and at a later day for independent agents.

Cooks own smartline brand of hotels and other partner hotels, previously sold as part of Airtours charter packages, will move to Cooks holiday charter programme from winter 2019 onwards.

Will Waggott, chief of tour operating at Thomas Cook, said: “This move is all about making it easier for agents and simplifies what we offer under Thomas Cook and Airtours.

“Our new Airtours holidays will complement our charter holidays and allow agents greater flexibility to build customised packages for those customers who do not want a pre-defined charter holiday.”

The new Airtours dynamic package brand Read More – Source

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