Attention chocoholics: Cadbury wants you to invent its next dairy milk bar

If youve always looked at the special edition Cadbury Dairy Milk bars and thought that you could come up with a better flavour, nows your chance.

Because the chocolate giant wanst you to invent its next dairy milk offering.

With over 90,000 combinations of flavours to choose from, chocolate fans are being asked to name their bar for the chance to be one of three finalists whose creations will be sold in-store nationwide.

The country will then vote for their favourite option and the winning bar will be added to the Cadbury Dairy Milk range.

Its the first time Cadbury has opened its doors to invite the nation to get involved in product development.

All you have to do is enter your dream bar on the website where you can pick from a huge array of ingredients, from popping candy, caramel and brownie, to spicy chilli, mustard and cashews.

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David Shepherd, Director of Research and Development at Cadbury, says: At Cadbury weve been making delicious chocolate for over 100 years and are always looking for ways to innovate and excite the great British public with our products. So we thought what better way to create the next iconic bar than to ask the people that love it the most.

This is the first time ever weve opened the doors to our fans to help us create the next bar and we cant wait to see how creative they get.

With different flavours, from nutty, herby and spicy and a wealth of fruity favourites to choose from, were encouraging the nation to go madbury and be as bold as possible in what to choose. Itll be great to see the imagination of our fans shine through and now we have the chance to make the first fan-based Cadbury Dairy Milk bar a reality for our lucky finalists.

The competition closes on 31st July, when a panel of judges will whittle the bars down to final three.

Those three finalists will then be invited to visit Cadburys Chocolate Centre of Excellence in Bournville – the home of Cadbury – where theyll work with chocolate experts to experiment with their creations and make their bars a reality.

To enter your idea, click here.

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