Food

Owner of Corona beer is about to start producing cannabis-infused drinks

METRO

Owner of Corona beer is about to start producing cannabis-infused drinks
(Picture: jaliscomexican/Instagram)

The company behind Corona has announced that it’s going to be launching a range of cannabis-infused drinks.

Constellation Brands, who own Corona, Modelo and Sveddka, say they’re all set to invest almost $200 (£151) million into producing liquid edibles.

According to the company’s CEO, Rob Sands, it’s a business no-brainer.

As weed is becoming legal in more and more states in America, bigger companies are posing themselves to cash in from new, green products.

‘Our company’s success is the result of our focus on identifying early stage consumer trends, and this is another step in that direction,’ says Rob.

He predicts that eventually, marijuana is going to be legalised nationwide in the US.

Until then, however, Constellation Brands plan to market their cannabis-infused beverages over the boarder in Canada, where legal edible and drinkable canna products are expected to readily available by 2019.

Bearing in mind that alcohol consumption both here and over the pond is falling among millennials, this might be a way for brands to stay afloat.

More: Food

Meanwhile, cannabis usage amount 18-25 year olds is rising. Over the past seven years, there’s been a 4.6% increase in people opting for the green stuff, while alcohol consumption has fallen by 2.5%.

So, let’s see how long it takes the UK government to come to a similar conclusion.

MORE: Weed-smokers have more sex, apparently

MORE: Is weed skincare worth the hype?

Let's block ads! (Why?)

Original Article

Related Posts