Classic advertisements which were used to promote the Macallan in bygone days are making a limited comeback.

Complete with a sherry oak style of The Macallan, Folio 3 continues the ongoing Archival Series remembering the legendary advertising campaigns of the 1970s, 1980s and 1990s that took The Macallan to a wider audience for the first time.

A collaboration with creative director, David Holmes, and copywriter, Nick Salaman – who masterminded the original campaign – Folio 3 leads with an advertising feature that celebrates the idea that whisky is best made in cold weather.

This was inspired by a tradition commented on by The Macallan distillery manager to Holmes and Salaman on a visit to The Macallan estate.

Folio 3 will only be available directly from The Macallan and enthusiasts have the opportunity to secure a chance to purchase one of a limited number of bottles being made available through a ballot from The Macallan Online Shop.

Those interested in securing a bottle from this highly limited release, should click HERE before 11.59pm on 15 May, and complete the ballot entry information and instructions. The Macallan will send you a confirmation email with additional details that confirms your entry into the ballot.

Folio 3 will also be on sale from The Macallan Visitor Centre at The Macallan Estate from 10am on Thursday, 3 May, on a first-come, first-served basis.

Please note The Macallan visitor centre and shop will be closed to the public from Tuesday, 8 May onwards, as they prepare for their new distillery and visitor experience, opening this summer.

The post The Macallan launches limited edition with classic ads appeared first on Scottish Field.

Classic advertisements which were used to promote the Macallan in bygone days are making a limited comeback.

Complete with a sherry oak style of The Macallan, Folio 3 continues the ongoing Archival Series remembering the legendary advertising campaigns of the 1970s, 1980s and 1990s that took The Macallan to a wider audience for the first time.

A collaboration with creative director, David Holmes, and copywriter, Nick Salaman – who masterminded the original campaign – Folio 3 leads with an advertising feature that celebrates the idea that whisky is best made in cold weather.

This was inspired by a tradition commented on by The Macallan distillery manager to Holmes and Salaman on a visit to The Macallan estate.

Folio 3 will only be available directly from The Macallan and enthusiasts have the opportunity to secure a chance to purchase one of a limited number of bottles being made available through a ballot from The Macallan Online Shop.

Those interested in securing a bottle from this highly limited release, should click HERE before 11.59pm on 15 May, and complete the ballot entry information and instructions. The Macallan will send you a confirmation email with additional details that confirms your entry into the ballot.

Folio 3 will also be on sale from The Macallan Visitor Centre at The Macallan Estate from 10am on Thursday, 3 May, on a first-come, first-served basis.

Please note The Macallan visitor centre and shop will be closed to the public from Tuesday, 8 May onwards, as they prepare for their new distillery and visitor experience, opening this summer.

The post The Macallan launches limited edition with classic ads appeared first on Scottish Field.