American restaurant Arbys creates the Marrot – a carrot made out of turkey meat
Vegan alternatives to popular meat choices are all the rage right now, whether its KFC chicken or Ikea meatballs.
Seeing the great interest in meat dupes, American fast food retailer Arbys wanted to turn the concept on its head.
So the sandwich chain has introduced the Marrot, which looks like a carrot but is made out of turkey.
It hopes to start a new trend of megetables as in food that looks like vegetables but contains beef, chicken, turkey, pork among others.
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If they can make meat from veggies (and other stuff) we can make veggies from meat, said the brand in a video tutorial of the Marrot.
Arbys is certainly known for its multi-layer meat sandwiches which include venison, elk and duck.
So the news that theyre making meat versions of vegetables wont come as a surprise to most.
What has surprised those who have tried the marrot is its similar carrot taste. Arbys claims it also has all the nutritional value of the orange veg.
Created by executive chef Neville Craw, the Marrot is said to have more than 30 grams of protein and boasts 70% of the recommended daily amount of vitamin A.
The chef told Insider about what led to the pseudo veg: Creating the Marrot was really about staying true to our brand more than anything else.
We really focus on how to connect with our customers and how to bring the best thing to the table.
Insider reported that the meal had a sweet maple taste with earthy, herb-filled undertones.
Strangely, the folks at the joint are adamant that they will never offer plant-based options for vegans and the like.
The chances we will bring plant-based menu items to our restaurants, now or in the future, are absolutely impossible, said chef Neville.
Its a bizarre move considering sales of plant-based food in the US went up by 8.1% during the past year, topping $3.1 billion (£2.4m).
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