Curly Wurly bars are set to shrink next year

First shrinkflation came for our Freddo bars, and we, well, whinged quite a bit.

Then shrinkflation hit Mini Eggs and Quality Street, and we wept.

Now the tides have turned against the sweet and innocent Curly Wurly. Surely we cannot stand for this.

Mondelez – the same people behind the Toblerone redesign – has announced plans to reduce the size of snacks so they contain 100 calories or fewer by 2020.

That means that a number of Cadbury products you know and love will become smaller.

Mondelez say this is for the health of the children, which is noble and all, but were still very sad about the decision.

The reduction in size will affect some products sooner than others.

Mini Fingers snack packs and Animals, for example, will shrink next month, with an individual pack of Mini Fingers dropping to 19.3g to 22g and a pack of Animals going from 19.9g to 22g.

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Packs of Oreo Mini, Mini Fingers, Animals and Freddo Faces will become smaller from 2021.

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Mondelez hasnt confirmed the exact reduction of Curly Wurly bars or when the chop will occur, but given that they currently weigh 26g and contain 118 calories, they will definitely be on the shrinking list.

The same goes for your dearly beloved Chomp and Fudge.

Mondelez said: We are not prepared to change the recipes of these much-loved products as we know that taste is the most important thing to consumers.

In order to make the calorie reduction, we have taken the decision to slightly decrease the size of the products to achieve the calorie threshold.

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